Industries · Gyms + Fitness

Fitness Marketing Agency for Gyms, Studios and Coaches That Want Members, Not Just Likes

Short form video that fills your gym with members, not just likes. We film, edit and post. You coach.

Filmed on locationEdited in-housePosted for you
Freebird Gym owner with POV Marketing's Hamza at the gym
At Freebird Gym with Hamza
SFM Fitness coach seen through the camera viewfinder on a POV shoot
147KYouTube subscribers, up from 150Freebird Gym
5K → 1M+Freebird Gym views per video
100M+Views for SFM Fitness in under 8 months
600K+Followers for Ali Baba Fitness
In short

POV Marketing is a fitness marketing agency that grows gyms, studios and coaches with short form video. We took Freebird Gym from 5,000 average views per video to millions in under 6 months, and helped SFM Fitness hit 100M+ views in under 8 months. We film, edit and post. You coach.

Who we work with

Independent gymsBoutique studiosBoxing, yoga and pilatesMartial arts academiesPersonal trainersOnline coachesSupplement and fitness brands

Why most gym content doesn't bring in members

Most gyms post for the people already inside. Workout clips. Member shout-outs. Class schedules. Nice for members, invisible to everyone else.

New members come from strangers. Strangers need a reason to stop scrolling first.

Proof from fitness clients

Freebird Gym · Mississauga + Brampton

5,000 average views per video to millions in under 6 months; YouTube 150 to 147K subscribers

Read the case study →
SFM Fitness (coach) · Burlington

100M+ views in under 8 months; Instagram 121K to 603K; one video went from 33.5K views to 1.4M

Ali Baba Fitness

5K to 600K+ followers across platforms

Check the profiles yourself

Public screenshots from the day we started, and now.

Freebird Gym · YouTube150→147K
Day 1Freebird Gym YouTube profile on day 1 with 150 subscribers
1 year laterFreebird Gym YouTube profile 1 year later with 147K subscribers
Freebird Gym · TikTok4K→54.2K
Day 1Freebird Gym TikTok profile on day 1 with 4K followers
1 year laterFreebird Gym TikTok profile 1 year later with 54.2K followers
SFM Fitness · Instagram121K→603K
Day 1SFM Fitness Instagram profile on day 1 with 121K followers
With POVSFM Fitness Instagram profile With POV with 603K followers

SFM Fitness: before and now

One of SFM Fitness' videos before working with us, and one now. The view counts are straight from their socials.

Instagram video before working with POV Marketing, 33.5K views
Before · Instagram33.5K views
Instagram video made with POV Marketing, 1.4M views
With POV · Instagram1.4M views

On set at the gym

Through the camera on an SFM Fitness shoot
Through the lens with SFM Fitness.
The Freebird Gym owner with a YouTube Play Button
Freebird and their YouTube Play Button.
POV Marketing on set with SFM Fitness
On set with SFM Fitness.

Watch the results

Hear it from the owners and coaches, then see exactly what we did.

Fitness

Freebird Gym

Gym, Mississauga + Brampton

  • 5K to millions of views in 6 months
  • YouTube 150 to 147K in a year
  • Real foot traffic driven
Read the case study →
The client
How we did it
Fitness

SFM Fitness

Fitness coach, Burlington

  • 100M+ views in 8 months
  • 100K+ followers gained
  • So many leads she hired a sales team
The client
How we did it

How it works

1

Reach content for strangers

We study what's pulling massive reach in fitness right now, then adapt it to your gym's personality. Cold local traffic first.

2

Trust content that sells memberships and coaching

Reach gets attention. Middle and bottom of funnel content (transformations, coaching moments, offers) turns viewers into members and clients. SFM Fitness got so many leads she had to hire a sales team to take the calls.

3

Filming at your gym

We come to you. Most clients film once or twice a month.

4

Editing and posting, handled

Instagram, TikTok, YouTube Shorts and Facebook. You run the floor. We run the content.

Hamza's team understood our goals immediately and helped turn our gym's vision into content that actually feels premium, professional, and built for growth.
Kulwinder SinghCEO, Freebird Gym

Does viral content bring the wrong audience for a local gym?

No. The more people see you, the more people near you see you. Freebird's reach brought new people through the door. Reach and local aren't opposites.

Related case studies

Frequently asked questions

What does a fitness marketing agency do?

It helps gyms and coaches attract members and clients. POV Marketing does it with short form video built to reach strangers and turn them into members.

Does social media work for gyms?

Yes. Freebird Gym went from 5,000 average views per video to millions in under 6 months with POV Marketing.

What should a gym post on Instagram and TikTok?

Content for people who don't know you yet: transformations, coaching moments, personality and formats already proven in fitness.

Do you work with personal trainers and online coaches?

Yes. SFM Fitness, a coach, hit 100M+ views and 100K+ followers in under 8 months.

How much does gym marketing cost?

You can check our current pricing anytime on our application form. We keep it there so it's always up to date, and you'll know the number before you ever book a call. See our Ontario pricing breakdown.

How often do you film?

Most clients film once or twice a month.

Ready to be the business everyone's seen?

Answer a few quick questions and we'll tell you straight if it's a fit, and show you how we can grow your business and reputation.

Apply to work with us

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Address

1331 Crestlawn Dr,
Mississauga, ON
L4W 2P9

2022 POV Marketing. All rights reserved.

Subscribe

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

Address

1331 Crestlawn Dr,
Mississauga, ON
L4W 2P9

2022 POV Marketing. All rights reserved.

Subscribe

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

Address

1331 Crestlawn Dr,
Mississauga, ON
L4W 2P9

2022 POV Marketing. All rights reserved.