How Singh Inks Went From Chasing Clients to Fully Booked Through Content
Singh Inks, a tattoo shop in Brampton, was relying on referrals and struggling to land clients. With POV Marketing, they grew from under 6K followers across Instagram and TikTok to 85K+ and went from chasing clients to fully booked. Content now brings people to them every day.
The client
Singh Inks is a tattoo and tattoo removal shop in Brampton, run by Ravdeep Singh. The skill was never the problem. The work speaks for itself.
The challenge: great work, not enough people knew
Singh Inks was relying on referrals and hoping the right people would find them. It's the problem almost every talented local business runs into.
The bottleneck is almost never your skill. It's that not enough people know you exist.
What we did
Built the brand from a cold start
We put the shop's work in front of the exact people looking for it, with tattoo content people actually want to watch. One format went from 5.7K views to 1M views on a single video.
Built trust, not just views
People don't book a tattoo with someone they just discovered. They book with someone they've watched and started to trust. Every video pulled its weight in that trust building.
Connected the audience to the offer
Clear booking info, clear next step. Attention turned into deposits and booked appointments, not just followers.
Behind the scenes
The growth, straight from their profiles
Screenshots of their public accounts on the day we started, and now.
Same account, before and now
One of their videos before working with us, and one now. The view counts are straight from their socials.
The results
Singh Inks went from struggling to land clients to fully booked. Instagram and TikTok together started under 6K followers. Today the shop has 33.7K on Instagram and 51.9K on TikTok.
In their own words
- Under 6K to 85K+ followers
- 33.7K Instagram, 51.9K TikTok
- Fully booked from content
The lesson for every local business
This works the same for a barbershop in Mississauga, a restaurant in Oakville or a salon in Burlington. Local social media marketing is just this: get seen by the people near you, earn their trust, give them a clear way to book.
Frequently asked questions
How did Singh Inks get fully booked?
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By building a following with tattoo content people wanted to watch, then connecting that audience to a clear booking step.
How many followers did Singh Inks gain?
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They started under 6K followers across Instagram and TikTok combined. They're now at 33.7K on Instagram and 51.9K on TikTok.
Does social media work for tattoo shops and local service businesses?
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Yes. Local businesses win on social when content reaches nearby people and makes booking easy.
Do I need a big following to start?
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No. Singh Inks started from referrals and a small audience. The system matters more than where you start.
How much does local social media marketing cost?
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You can check our current pricing anytime on our application form. We keep it there so it's always up to date, and you'll know the number before you ever book a call. For the wider market, see what a social media agency costs in Ontario.
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