How Dr. Tanisha Shekdar Hit 200M Views and 35,000+ Leads From One Video in 4 Months
Dr. Tanisha Shekdar, a naturopathic doctor, was averaging under 1,000 views per video after years of posting. In her first 4 months with POV Marketing she gained 100K+ followers and 200M+ views, and one video with 66M+ views drove over 35,000 leads on its own.
The client
Dr. Tanisha Shekdar is a Burlington naturopathic doctor focused on hormones, weight loss and metabolic health, with content built for Indo-Canadian women. She was already successful in practice. She wanted social media to scale it.
The challenge: years of posting, almost no traction
She had posted hundreds of times. Multiple times a day. Doing all of it herself.
She was averaging under 1,000 views per video. At that pace, 100,000 followers was decades away.
What we changed
Quality over quantity
We cut the volume and raised the bar. Fewer posts, each one built on purpose instead of thrown up to hit a quota.
Production off her plate
We optimized everything from pre-production to editing and made her look great on camera. She shows up, films and gets back to patients.
Doubled down on what hit
Her first video with us did 66 million views. So we studied why it worked and built the next posts on the same format.
Lead capture built in
Our lead generation automation captured every viewer who messaged her Instagram about working with her, so attention turned into leads she could follow up with.
Verified information only
Every health claim was checked against published research on PubMed before we filmed.
Behind the scenes
The growth, straight from her profiles
Screenshots of her public accounts on the day we started, and now.
Same account, before and now
One of her videos before working with us, and one now. The view counts are straight from her socials.
The results
100K+ followers and 200M+ views in her first 4 months. That one 66M view video drove over 35,000 leads by itself: people messaging her Instagram to work with her, captured by our lead generation automation. Nine months in, her Instagram had grown from 3,128 to 126K followers.
In her own words
The strategy helped me turn my knowledge into clear, engaging content that still felt true to my voice gaining 100k followers.
- 200M+ views in 4 months
- 100K+ followers gained
- 35,000+ leads from one video
Why authority content works for doctors and health practitioners
Patients judge you online before they ever book. Educational content that answers the questions they're already asking builds trust at scale. No dancing. No trends. Just your expertise, packaged so people stop scrolling.
One great video beats a hundred average ones. If you've been posting for months with nothing to show for it, change what you post before you post anything else. See our medical marketing approach.
Frequently asked questions
How many views did Dr. Tanisha get?
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200M+ views and 100K+ new followers in her first 4 months with POV Marketing.
How did one video generate 35,000 leads?
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The 66M view video gave viewers a clear next step. Our lead generation automation captured over 35,000 people who messaged her Instagram asking to work with her.
Does social media work for naturopaths and doctors?
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Yes, when the content is educational and built to earn attention in the first few seconds. Dr. Tanisha went from under 1,000 views per video to a 66M view video.
Do doctors need to post every day?
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No. Dr. Tanisha posted less with us than before. Quality beat quantity.
How do you make sure health content is accurate?
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Every health claim is reviewed against published research on PubMed before we film, and the content stays educational with no outcome promises. The practitioner approves every script.
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