How a Brampton Law Firm Went From Zero Social Presence to 50+ New Clients in 3 Months
Bhinder Law Firm had no social media presence at all. In his first 3 months with POV Marketing, Baljinder Singh Bhinder signed 50+ new clients off the back of viral content and a stronger personal brand, added significant new revenue, and became a recognized name in his community. Here's the playbook.
The client
Baljinder Singh Bhinder is a criminal defence lawyer based in Brampton, Ontario.
The challenge: invisible when it mattered most
When people need a lawyer, the first thing they do now is look them up. If you don't exist online, you don't exist as an option.
That was Bhinder Law Firm. No social presence. No content. Nothing.
What we did
Built the presence from zero
We filmed direct to camera content that put Baljinder in front of people in Brampton and Peel who actually needed legal help. Real questions. Plain answers. Know your rights.
Focused on demand, not virality
For a law firm, the goal was never views for their own sake. It was to become the obvious, trusted choice the moment someone needed representation.
Gave people a clear next step
Every piece of content established authority and made it easy to reach out.
The growth, straight from their profiles
Screenshots of their public accounts on the day we started, and now.
Same account, before and now
One of their videos before working with us, and one now. The view counts are straight from their socials.
The results
From no social presence to 50+ new clients signed in his first 3 months, driven by viral content and a personal brand people now recognize, with a significant jump in revenue to match. In those same 3 months his Instagram went from 94 to 2,172 followers and his TikTok from 24 to 4,045.
The bigger win: people in the community now know who he is before they ever pick up the phone.
In their own words
- 50+ new clients in 3 months
- Zero presence to a known name
- Instagram up 23x in 3 months
What lawyers should know before posting
Ontario lawyers can market on social media, but the Law Society of Ontario's rules on marketing still apply: no misleading claims, no guarantees of outcomes, and care with anything that looks like legal advice. Good legal content educates without promising results. See our law firm marketing approach.
Frequently asked questions
Does social media work for lawyers?
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Yes. Bhinder Law Firm went from zero social presence to 50+ new clients signed in 3 months with organic short form video.
How long did it take?
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The 50+ new clients came in the first 3 months. In that time his Instagram grew from 94 to 2,172 followers and his TikTok from 24 to 4,045.
What should a lawyer post on social media?
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Plain answers to the questions people are scared to ask. Know your rights content. What happens after you're charged. Never guarantees or outcome promises.
Can lawyers advertise on social media in Ontario?
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Yes, within the Law Society of Ontario's marketing rules. Content has to be accurate and not misleading.
Do you work with other practice areas?
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Yes. Personal injury, immigration, family and real estate lawyers face the same problem: clients look you up first.
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900% more leadsWant results like these for your business?
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