How Much Does a Social Media Agency Cost in Ontario?
A social media agency in Ontario typically costs between $1,500 and $10,000+ a month in 2026, depending on how much video they produce and how much of the work is done for you. Freelancers usually charge $500 to $2,500 a month, while full-service agencies can run $5,000 to $20,000+.
Here's what you actually get at each price, what drives the cost, and how to judge the value.
Social media pricing in Ontario at a glance (2026, CAD)
| Option | Typical monthly cost | What you usually get |
|---|---|---|
| Freelancer | $500 to $2,500 | Posting and graphics, limited video, you supply most content |
| Mid-tier agency | $1,500 to $5,000 | Strategy, more video, ads support, reporting |
| Boutique or mid-sized agency | $2,000 to $10,000+ | Dedicated team, regular filming, multi-platform posting |
| Full-service digital agency | $5,000 to $20,000+ | Social plus paid ads, SEO, web and creative |
| In-house social media manager | About $3,750 to $5,400 in salary | One person; you still pay for tools, gear and editing |
Sources: MyContentBridge Canadian pricing guide (updated Apr 2026); Sociable Solutions, Thunder Bay ON, published plans.
What drives the price
Video volume
Short form video is the biggest cost driver. A package with 1 reel a month and a package with 20+ reels a month are completely different products.
Who creates the content
If you film and the agency only posts, it's cheap. If the agency scripts, films on location, edits and posts, you're paying for a production team.
Strategy and conversion
Posting is easy to buy. Strategy that turns views into leads is not. Ask what happens after someone watches.
Paid ads
Ads management is usually a separate fee, and ad spend is always on top.
Number of platforms
The more platforms you post on, the more it costs. Posting only on Instagram costs less than posting on Instagram, TikTok, YouTube Shorts and Facebook, because each platform needs its own edits, captions and posting.
What working with POV Marketing includes
You can find our current pricing on our application form. We keep it there so it's always up to date, and you can check it anytime, before you ever book a call.
Every client gets a done-for-you system: strategy built on what's working in your niche, filming at your business or in our studio (most clients film once or twice a month), scripting, in-house editing, posting across platforms, and lead generation automations that turn viewers into customers. We walk you through the exact package on your call.
Want results like these?
Answer a few quick questions and we'll tell you straight if it's a fit, and show you how we can grow your business and reputation.
Is a cheaper option ever the right call?
Yes. If you're just starting out, have no budget and can film yourself, a freelancer or a course is a smart first step. If you need volume, quality and results without it eating your week, cheap usually costs more in the end.
The better question isn't "what does it cost?" It's "what is one new customer worth to me over a year?" If one new client is worth $5,000, a system that brings in 2 a month pays for itself.
What results should you expect for the money?
Ask any agency for real numbers. Here are a few of ours, in the clients' own words.
Dr. Tanisha Shekdar
Naturopathic doctor, Burlington
- 200M+ views in 4 months
- 100K+ followers gained
- 35,000+ leads from one video
Jecxo Electrical
Local trades business
- 900% more leads in 3 months
- Ad-spend paused, team maxed out
- Predictable local lead flow
Bhinder Law Firm
Criminal defence, Brampton
- 50+ new clients in 3 months
- Zero presence to a known name
- Instagram up 23x in 3 months
Comparing options? Read agency vs freelancer vs in-house and what a done-for-you agency includes.
Frequently asked questions
How much does a social media manager cost in Ontario?
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A dedicated in-house social media manager costs about $3,750 to $5,400 a month in salary. In Toronto, PayScale puts the average base salary at about $57,600 a year.
How much do social media freelancers charge in Canada?
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Usually $25 to $75 an hour, or $500 to $2,500 a month.
What's included in a social media management package?
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It varies. Basic packages are mostly posting and graphics. Done-for-you packages include strategy, filming, editing, posting and conversion.
How much does POV Marketing cost?
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You can check our current pricing anytime on our application form. We keep it there so it's always up to date, and you'll know the number before you ever book a call.
Is social media marketing worth the cost for a small business?
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It is when it brings in customers. Work out what one new customer is worth to you over a year, then judge any agency against that.
Explainer