How Jecxo Electrical Grew Lead Flow 900% in 3 Months (And Paused Their Ad-Spend)
POV Marketing grew Jecxo Electrical's lead flow by 900% in 3 months with organic short form video. It worked so well their team couldn't keep up, so they paused their ad-spend. Here's exactly what we built, and how a trades business near you can copy it.
The client
Jecxo Electrical & Renovation Inc. is a licensed electrical and renovation business serving homeowners across the GTA. Solid crew. Good work. Happy customers.
The challenge: no lead engine of their own
Before POV, Jecxo's leads came from two places. Ad-spend and word of mouth.
Both have a ceiling. The second you stop paying, the ads stop. Word of mouth only moves as fast as people happen to talk about you.
They had no engine of their own bringing in steady demand.
What we did
Content for the right people, not the most people
For a local trade, a million views from the wrong city is worth nothing. We built every video for homeowners in Jecxo's service area who were already close to needing an electrician: the jobs they search for and the questions they ask before they hire.
Offer content at the bottom of the funnel
This is the part almost every contractor skips. We made content that gave local viewers a clear reason to reach out now. A direct call to action. A simple next step. Views turned into booked calls.
Consistency, so leads became predictable
We kept the content flowing every week. Lead flow stopped being something to hope for and became something to plan around.
Behind the scenes
The growth, straight from their profiles
Screenshots of their public accounts on the day we started, and now.
Same account, before and now
One of their videos before working with us, and one now. The view counts are straight from their socials.
The results
Within 3 months, Jecxo's lead flow was up 900%. Their team couldn't keep up with the volume, so they paused their ad-spend.
Read that again. A trades business turned off its ad-spend because organic content brought in more work than they could handle. In those same 3 months, their Instagram grew from 943 to 22.5K followers and their TikTok from 1,300 to 15.1K.
In their own words
Hamza's team made it simple to create content that shows our work professionally and builds trust with potential customers before they even reach out.
- 900% more leads in 3 months
- Ad-spend paused, team maxed out
- Predictable local lead flow
Why this works for electricians and contractors
Homeowners don't hire the contractor from the ad. They hire the one they already feel like they know. Short form video lets a homeowner watch you work, hear you explain things and trust you before they ever call.
Ad-spend rents attention. Content builds an asset that keeps working after you post it. See how we do this for every trade on our contractor marketing page.
Frequently asked questions
How much did Jecxo's lead flow grow?
+
Jecxo Electrical's lead flow grew 900% within 3 months of working with POV Marketing.
Did they keep their ad-spend running?
+
No. The organic content brought in more leads than their team could handle, so they paused their ad-spend.
Does social media actually work for electricians?
+
Yes, when the content is built for local homeowners and gives them a reason to call. Jecxo is proof: 900% more leads in 3 months from organic video.
How involved was the owner?
+
Jecxo was a done-for-you client. The owner filmed with our team on site, and we handled the strategy, scripting, editing and posting.
Do you only work with electricians?
+
No. We work with contractors and trades across the GTA, plus clinics, law firms, gyms and local businesses in 50+ industries.
More case studies
Local businessSingh Inks
A Brampton tattoo shop went from chasing clients to fully booked.
Fully booked
LawBhinder Law Firm
A Brampton defence lawyer went from zero presence to 50+ new clients in 3 months.
50+ new clients
FitnessFreebird Gym
From 5,000 views per video to millions in under 6 months.
5K → millionsWant results like these for your business?
Answer a few quick questions and we'll tell you straight if it's a fit, and show you how we can grow your business and reputation.
Apply to work with us→